Strongher Women Friendly Store label
“With Shimano and Pearl Izumi we have always had a clear focus on providing women’s-specific products, as women cyclists have different anatomy and preferences,” says Mike Smink, Senior Marketing Manager at Shimano Benelux.
“The creation of the Strongher platform inspired us to spread the message towards our retail partners that women have different needs to male cyclists. By initiating the Strongher Women Friendly Store label not only will a wider selection of women’s products within cycling stores be promoted, but stores will also offer specific facilities that are appreciated by women, such as decent and comfortable fitting possibilities.”
A stage for women’s cycling
The goal of Strongher is towards the continued development of women’s cycling, giving women a stage to perform and getting more women on bikes. Founder of Strongher Marianne Vos said: “Women’s cycling is getting more and more popular and as the sport is growing more initiatives are being developed. The time is right for women’s cycling to take the stage and close the gap to the men’s cycling; Strongher will be this stage.
“We want to increase the exposure of female professional athletes and reveal the characters of the sport. We want to give amateur women the confidence they need to start racing, developing events and other grassroots initiatives. In addition we want to give women the confidence to cycle more often, giving everyone a platform to achieve their goals.”